Get the attention of your target audience

a man getting the attention of his audience
On occasion, when inquiring about my clients’ target audience, I receive the response, “Oh, it’s general. It’s intended for everyone.”

This is an incorrect answer.

Attempting to appeal to everyone is futile. It results in spreading oneself too thin, leading to a loss of purpose and value.

Identify your target audience and their whereabouts, then concentrate all your efforts on capturing their attention.