Design the feelings you want to sell

A tech nomad working on the road
The majority of the purchases we make are driven by our wants rather than our needs. These items are not essential for our survival, and we could certainly live without them.

However, what truly motivates people to make these purchases is the emotional response they hope to receive from the product.

Take the iPhone, for example. While it is undeniably a high-quality device, the primary reason people buy it is for the way it makes them feel. Owning an iPhone is often seen as a symbol of status and prestige, and many people enjoy the positive emotions that come with this sense of elevated social standing.

Therefore, it’s essential to think beyond just the functional aspects of a product and instead focus on crafting an experience that elicits positive emotions in the consumer.

By creating a positive emotional connection with your product, you cannot only increase its perceived value but also create loyal customers who are more likely to recommend your product to others.