Sell With Confidence, Not Passion

A woman juggling ideas

By fiifi DZANSI

Don’t sell with passion.

You can’t say no to a passionate salesman.
He keeps banging on your door till you buy from him.
He’s willing to sell you a pair of trousers that don’t fit.
All he cares about is to close the deal and have the handshake.

Passion blinds us to realities and pushes us to become desperate.

Sell with confidence.

Not everybody must buy from us. Accept this reality
More often, people have to say no to us.

When you sell with confidence, you stay positive and are sure about what you offer, yet aware that not everyone needs you.

First, seek out knowledge about the challenges people face and determine whether your solution meets their needs.

Then sell to them with confidence.

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