By fiifi DZANSI
Blockbuster movies almost always end in revenge.
A villain attacks a town. He destroys properties, kills some people and takes others as a hostage to a hideaway place. Far in the jungle.
A boy who survives this brutal attack is hunted by the ordeal. The spirits of his dead parents keep whispering in his ears.
In time, he trains and gathers the necessary weaponry and goes on an adventure to revenge the dead and rescue the hostages.
He fails in his first two attempts.
Finally, he succeeds. He kills all the villains and saves some of the hostages. Many die in the crossfire. An entire town is on fire.
There’s sobering music at the end as the survivors stagger their way back home, covered with bloodstains and soot.
So who rebuilds the destroyed town? How much would it cost? And who heals all the physical and end notional wounds?
That’s the work of revenge.
Some businesses exist purposely to copy and sell the great products others a creating. It hurts genuine businesses when fake versions of their products flood the market.
How would your business react to imitators? By waging war to destroy them?
Big brands like Nike have imitators all over the world. Their best solution to copycats is by creating more unique designs. This makes it very difficult for the imitators to keep up.
If Nike wants to go after all the imitators, it would sap their energy and probably diverge their attention from creating exceptional designs.