By fiifi DZANSI
Not everybody qualifies to work with your brand.
Some candidates may have a rich and clean looking resume. Others may have graduated with first-class, on top of the class.
But do their personalities align with the company culture?
If a brand is all about happiness, people who represent this brand must be seen as such. No stoned-faced.
With the right personalities, employees are more likely to help carry company culture into the distant future.
At the interview face, look beyond schools people have attended or the papers they have before you. Look into their personalities.