Employees Are The Most Important Brand Ambassadors
By fiifi DZANSI
Employees touch the brand every day.
They take it home, sleep and wake up with it the next day.
They also serve the brand to others daily.
You can pay influencers or celebrities all the money in the world to promote your brand. But if your employees fail to deliver on the brand promise, you’re on a raptured balloon.
Create an inclusive culture that equips employees with all they need to be great brand ambassadors.