Do you have confidence in your own brand?
By fiifi DZANSI
In several developing countries, leaders and ministers are flown out for medical treatment in hospitals in developed nations.
In addition, these prominent ones build and commission schools their kids will never attend.
Why?
Because the systems they manage are not effective. They don’t have confidence in these establishments.
Do you eat food from your own restaurant and enjoy it?
You are your brand’s biggest customer. If you can’t use the services you render to others because it’s substandard, then your brand needs to change.