Choose your tribe

Choosing a tribe is a crucial decision, one that lies in your hands. The desire to belong is deeply ingrained within us all; we yearn for acceptance. That’s why we often strive to please everyone around us.

However, failing to do so may lead to suspicion and opposition, necessitating uncomfortable conversations.

It is impossible for a brand to thrive by catering to everyone. Instead, it must focus on a specific group and disregard the others.

Determine the demographic that resonates with your vision and do your best to cater to them.