Your Environment Counts

By fiifi DZANSI

A footballer is more likely to win the Ballon d’Or when they play for Real Madrid or Barcelona.

The same is true for entrepreneurs. American startups have a more conducive environment to thrive than those in Ghana.

The environment is already established, and we are planted in it.

We can’t change it. We can only adapt to it.

When starting a business, consider your strengths and your limitations.

Consider your surrounding and see what can thrive there.

If what you want to do will be suited for a different environment then you can more there. 

Otherwise, you need to pursue a different idea.