What you promise
It is common for us to make promises to attract people’s attention. This is because, once we have their attention, we are more likely to persuade them to do what we want them to do.
Unfortunately, many headlines these days are nothing more than clickbait, and many brands make promises they can’t fulfil. While we may be successful in capturing people’s attention initially, if we fail to meet their expectations, we may lose their interest and never see them again.
Therefore, it is crucial to deliver on what we promised.