When the 1980s were trudging towards their twilight days, and “That’s What Friends Are For” by Dionne & Friends was on top of the billboard chat, I visited the library for the first time.
I was astounded by the books – their colour, design, typography, words… smell. From then on, I knew what I wanted to be – not a doctor, not a pilot, not a bank manager, not an astronaut – a DESIGNER.
With over ten years in design, I’ve designed for numerous brands and people – ranging from a one-band-army to corporate institutions. Giving them satisfying results in the process. Design is not a veneer nor a free-spirited venture of beautifying things. It’s taking a project through a process, sometimes straightforward and more often a maze, to achieve the desired results.
When working on products, especially, I empathise, define, ideate, prototype and test before launching. The user is always at the centre.
UX DESIGN CAPABILITIES
Research
Writer
Interaction
UI
VISUAL DESIGN CAPABILITIES
Identity
Illustration
Typography/Lettering