By fiifi DZANSI
Let’s talk about t-shirts.
You can get a plain brand new one for a dollar or under. Very cheap and insignificant.
Put a Nike logo on the tee. And the entire conversation changes.
We’re no longer talking about tees but fitness and athleticism.
We’re now talking about pursuing your dream. It suddenly becomes global. A pride you wear.
That’s what a logo can do for your business.
Do you sell tees or aspirations?