IDENTITY // ILLUSTRATION // COPY
Pork Unites people.
Fred had a stressful day at work. After, he had to drive through the thick traffic in Accra and Kasoa. When he finally got to a pork joint, his friends were waiting for him. They watched a Premier League match while downing cold beer and fried pork.
This is how pork brings friends together in Ghana.
I’m very familiar with this scene, so when Isaac approached me with a pork business idea, I knew just what to do. That’s to design an identity that evokes a friendly atmosphere and promotes unity.