Nobody likes to use complex products. We don’t sign up for complicated services. That’s why many opt for elevators instead of stairs and automatic vehicles rather than manual.
There is so much to do with very little time. Life must be convenient.
Footbridges in Ghana are like skyscrapers. Their dizzying heights could make your knees wobble.
Old folks, pregnant women, sick people, the socially disadvantaged and people who are afraid of heights find it extremely difficult to use these bridges.
Alternatively, some risk their lives sprinting across the busy roads.
The solution is simple. Construct roads over level pedestrian crossings. With this, you’re taking care of all who have limitations.
People want products and services that are convenient, not time-consuming and are smooth and easy to use.
This is what they’d spend money on and perhaps queue to buy.
by sesi ASANTE